Omo switches from Lowe to BBH

Laundry detergent Omo has a new international account manager. Detergent manufacturer Lever Fabergé is withdrawing the account from Lowe and awarding it to Bartle Bogle Hegarty (BBH), Lever has confirmed corresponding press reports. It is not clear whether the agency change will also have consequences in Switzerland. Erich Baumgartner, Managing Director of Lowe Zürich, was first informed of this by Werbewoche. Lowe Zurich is looking after the client on a local basis, said Baumgartner. He therefore does not believe that his agency will have to give up its budget in the current year.