3+: Market share increased by a third - positive economic balance
3+ was able to further increase its market share in 2009. In the 15- to 49-year-old segment, Switzerland's largest private broadcaster recorded a market share of 4.4% during prime time. In 2008, the figure was 3.3 percent. In addition, young television made a small profit for the first time.
With a market share of 4.4 percent, 3+ was ahead of all other Swiss private channels and was also ahead of Vox, RTL2, Kabel1, ARD, ZDF, ORF1 and ORF2 (source: GfK Switzerland/Publicadata AG/Telecontrol/3+ Medienforschung). In addition, a small profit of around CHF 30,000 was reported for the first time in 2009. This is an important signal, said station boss Dominik Kaiser in an interview with the Sonntagszeitung. "You can also make successful television in Switzerland, even in a very difficult year." First and foremost, however, he does not want to optimize profits, but rather grow and continue to invest in programming.
Swiss-German in-house productions important
In addition to US series such as "Criminal Minds", "Navy CIS" and "CSI Las Vegas", the channel relies on in-house productions such as "Bauer, ledig, sucht..." and "Restauranttester Bumann". "Bauer, ledig, sucht..." was also the most successful show in the fourth season. The fifth season starts in August. However, the matchmaking show is not profitable. "One season costs us around 1.7 million francs," continues Kaiser. However, the programs in Swiss German are very important for positioning the channel. They also bring in additional new viewers.
