Mediawatch in the test
Market Research: The SRG Research Service (FD) plans to test Telecontrol’s Mediawatch in the last quarter of 2004. This new tool can be used to measure the use of radio, TV, movie theaters, billboards, and print media.
Market research The SRG Research Service (FD) wants to test Telecontrol's Mediawatch in the last quarter of 2004. The new tool can be used to measure the use of radio, TV, cinema, posters and the press.Mediawatch is "one way or another the replacement model for Radiocontrol", said FD boss Manuel Dähler, but "all possibilities will be tested".
