Small agencies read Swiss family

Magazines: The Swiss family's communications budget will be managed by a team of small agencies going forward.

Magazines In the run-up to the relaunch in mid-May, the Tamedia magazine had four applicants present ideas for a campaign. The most convincing solution was delivered by Christensen & Liechti (graphics and photography) from Bern, according to a press release. The text and concept came from the Value Communications agency in Hergiswil and Zurich, while Ulmann + Partner in Lucerne will be responsible for direct marketing.

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