SW: Abbot Martin Werlen is Communicator of the Month March
Abbot Martin Werlen, abbot of Einsiedeln Abbey, has been named “Communicator of the Month” for March 2010 by Schweizer Werbung (SW). Werlen earned the title for his response to the allegations of abuse against the Catholic Church.
In the "Duell Aktuell" program on Tele M1 on 30 March, Martin Werlen stood up courageously and authentically and answered unpleasant questions objectively and honestly, the association said in a communiqué. Werlen also called for the abolition of compulsory celibacy, which is already possible under church law. Confidently launching a solution-oriented proposal in the midst of crisis communication alone deserves the title. In addition, Abbot Martin Werlen has already proven several times that he and "his" Einsiedeln Monastery also rely on modern means of communication. For example, the Pro Kloster Einsiedeln Foundation (klosterplatz.com) won first prize in this year's Marketing Trophy in the "Non-profit organizations" category at the beginning of March.
