La Nuit des Afficheurs

APG held its second Poster Night at the Lakeside Casino Zürichhorn last week. The speeches were brief and to the point, and - it was hard to believe - for once there wasn't the standardized "Lakeside" buffet that is served at the other ten or so advertising events at the Zürichhorn. On the contrary, the food turned out to be a culinary firework display in the style of a small round-the-world trip. No fewer than four different themed buffets were set up. From Switzerland to the Mediterranean, then over to South America and back to Zürichhorn via Asia. However, there were smiles when the German chef had to explain to the Swiss waitress how to conjure up a proper raclette from under the cheese oven. Actress Annette Corti brilliantly led the audience through the program as the slightly over-excited APG COO Henriette Hilpert. Although her punchlines sometimes came close to the waistline, this didn't prove to be a problem given the predominance of men in the audience.
Those responsible for the Poster Night, above all Affichage Holding CEO Christian Kauter, APG PR Director Othmar Casutt, Sales Manager Ivan Schultheiss and organizer Ruth Bertschi, were also pleased with the weather. In spring-like temperatures, the aperitif was served directly on the cozy shores of the lake and the good weather could be enjoyed. Urs Kälin from Starplakat and Bettina Forster from the NZZ were lucky in the competition. They each won one of the Omega watches that are traditionally raffled off at Poster Night.
Beat Fritsch took a seat by the cozy fireplace for a brief moment of relaxation during the aperitif. Then it was time for the battle of the hot and cold buffet at this year's APG Poster Night - a highly satisfying event. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and further shortlist images are available online at www.werbewoche.ch
Wooden idols adorned the way to the delicious buffets.
Enjoying the open-air atmosphere on the shores of Lake Zurich: Sawi Director Jürg Engi (left) and ASW Managing Director Peter Grob.

Crew from the APG agency Publicis: Ralph Halder, AD, Kaspar Loeb, CEO, and Lukas Tenger (from left), consulting group manager.
For Christof Kaufmann (right), with Fernando Kolb, it's a stone's throw from the new OMD office in Zollikon to "Lakeside".
BSW Managing Director Walter Merz (l.) and McCann-Erickson CEO David Honegger in conversation during the drinks reception.
From the NZZ: Tatjana Pegam (l.) with colleague Bettina Forster - lucky winner of the evening: she won one of the Omega watches raffled off.
Alex Schmid (l.) and Hanspeter Detsch show off their skills at the "Lakeside" bar before the start of the big poster gala.
APG sales manager Ivan Schultheiss (left) is also in a good mood with Monica Jäggi and Ronny Schmid from Konnex.
The best-dressed of the evening: Geri Aebi (l.), CEO Wirz Werbung, with Migros Head of Communications Beat Mühlemann.
Group photo with lady: Diana Strebel, Scholz & Friends, with Andreas Prokesch (l.), ADC Chairman, and Markus Gut, Publicis.
Tobias Trevisan (r.), NZZ, with Christoph Stuehn from the Schauspielhaus, who won a prize as a customer in the Culture category.
They didn't run out of things to talk about at the drinks reception either: Andi Widmer (left), Wunderman CEO, with Erich Baumgartner, Lowe.
This was probably about Advertising Day: SW Managing Director Monika Luck with Affichage/APG CEO Christian Kauter.
Prize in the individual poster category: Christophe Guye (l.), Guye Benker, with customer Peter Schmid, Campari.
Ruth Bertschi (l.) and Othmar Casutt have the organization of the Poster Night under control - joker Annette Corti provided the laughs.
Large media corner: Bernd Leckebusch, Mediaedge:CIA, Axel Beckmann, Mediacom, and Urs Schneider (from left), Schneidermedia.