SFLB seeks nouveaux lecteurs for Le Monde Diplomatique

Medien Spillmann Felser Leo Burnett (SFLB) has been entrusted with a reader acquisition campaign by Le Monde Diplomatique, the Zurich-based agency that already handles the weekly newspaper (WOZ), which includes the French monthly political magazine. The new order is not part of the WOZ budget, says CD Peter Brönnimann. Advertisements are planned in leading titles such as NZZ Folio and Du.