Mindshare and Mediaedge CIA buy for airlines

Aviation The airline alliance Star Alliance has agreed a cooperation with the advertising holding company WPP, whose two agency networks Mindshare and Mediaedge CIA buy media services worldwide for Star Alliance and aim to achieve the largest possible discounts. The alliance expects to save tens of millions of euros. It is up to the individual members to decide whether and to what extent they use the services of Mindshare and Mediaedge CIA or continue to work with their own agencies. So far, eight of the 15 star airlines are involved, including Lufthansa and Austrian Airlines.