Capital city put to the test

Newspapers: Instead of in the greater Düsseldorf area (WW 16/04), Springer has been testing the 32-page tabloid-format spin-off of *Die Welt* right on its doorstep in Berlin since Monday.

Newspapers Instead of in the greater Düsseldorf area (WW 16/04), Springer has been testing the 32-page Welt tabloid offshoot right on its doorstep in Berlin since Monday - because it has the highest density of newspapers and non-readers in Germany. "If we make it here, we make it everywhere", is the obvious motto at Europe's largest publishing house. In eight weeks, it should be clear whether the 50-cent quality commuter paper will initially be launched nationwide and perhaps later internationally.

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