Migros launches new online store

With the launch of M-stars.ch, the past history of Mbudget-kult.ch will be taken up, but without the previous emphasis on the M-Budget design. The green and orange will still be there, but M-Stars is focusing on new subjects that are or were generally found in the Migros world. Own brands - such as Einmalzin or Mirador - as well as the Migros umbrella brand will be implemented in a contemporary and surprising form and are aimed at young people and the young at heart. For example, T-shirts will feature the ice cream packaging designs of the vanilla or fraise/strawberry flavors. The range of T-shirts, jackets and underwear, on the other hand, will now change seasonally or increasingly adapt to the time of year. There will be additions to the range for the bathing season and the football World Cup, or for the Christmas business, which will not be available in any Migros store but only in the online store.
The marketing and event agency Premotion had previously worked with Migros to ensure that the green and orange M-Budget design was also available to wear. The Lucerne-based company is now launching M-Stars in collaboration with Allink.Creative, which will be continuously developed and supported. An ambassador network, advertisements, a teaser film and the distribution of Masani Cards in the largest Swiss cities will increase awareness of the online store in the coming weeks. The aim is also to reactivate existing customers/members of the M-Budget cult.