Still in a slump
Advertising Statistics: In May, Swiss advertising revenue fell by 1.6% compared to the same month last year, to 335.856 million francs. According to WEMF’s Advertising Index Switzerland, some sectors saw strong growth.
Advertising Statistics: In May, Swiss advertising revenue fell by 1.6% compared to the same month last year, to 335.856 million Swiss francs. According to WEMF’s Advertising Index Switzerland, some sectors saw strong growth. Telecommunications spending rose by 46.6%, consumer electronics/photography/watches by 37.9%, and the clothing and footwear sector by 34.6%. Administration and management cut spending the most, by 29.1%, followed by services, finance/insurance, retail, and office supplies. Classified ads declined by 15.6%. The media spent 6.3% less.
