Catsky's Second Prank

Cannes 2004: Catsky & Partners Wins Switzerland’s Only Lion at the International Advertising Festival. Overall, a strong year for international advertising, but a lackluster one for Switzerland—that’s how 2004 is likely to go down in the Cannes annals. Statistically speaking, this is entirely understandable: While the number of entries rose by 14 percent compared to the previous year to 18,705, those from Switzerland fell by 19 percent. Fifteen of the 287 Swiss entries made it onto the shortlist at the 51st International Advertising Festival. Only one entry—in the absence of its creative mastermind—managed to save the honor of Switzerland as an advertising nation and bring home a Lion. Catsky & Partners received the Bronze Lion in the Press category for its «Car Mechanic» campaign (SuvaCare Rehabilitation Center). Ten years after his first Silver Lion and eight shortlist nominations later, Claude Catsky can now add another trophy to his collection. For Suva, this marks its first trophy at the Advertising Olympics after several previous entries.
Award-winning: Catsky's campaign for Suva.
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