Swiss bankers rely on Publicis

Banks The Swiss Bankers Association (SBA) has entrusted Publicis with its entire advertising budget. The SBA brings together almost 370 banks and around 9,200 individual members.banks The Swiss Bankers Association (SBA) has entrusted Publicis with its entire advertising budget. The SBA brings together almost 370 banks and around 9,200 individual members. Publicis will realize an image campaign starting this summer.