Age mix on SF 2
Cooperation Press TV does not feature in the new SF DRS strategy. Yet it is most affected by the rejuvenation of SF 2.
Cooperation Press TV does not feature in SF DRS's new strategy. Hansjürg Deutsch, Managing Director of Presse-TV (PTV), describes the cooperation between publisher television and SF DRS as "an amazing, marriage-like symbiosis". This marriage has now existed for almost nine years and is contractually guaranteed until the end of 2009. SF DRS's corporate strategy, which was presented last week by TV Director Ingrid Deltenre, also extends to this date. It may be that PTV is therefore not mentioned at all in the strategy. This was confirmed by the SF DRS press office: "There is almost nothing to say on this subject, the contract is running", they simply said, and yet it is astonishing that the partner who seems to be most affected by the rebuilt and rejuvenated SF 2 has no place in the strategy. Or only indirectly as a format supplier: the PTV program "Al dente" is to be moved to SF 1. There, however, it will come under the control of SF DRS - for licensing reasons - and will only become a commissioned production for Ringier-TV.
According to Deutsch, PTV does not seem to have a problem with the non-existence in the strategy paper. At any rate, PTV was "pleased" to note that Deltenre sees the PTV license as a contribution to diversity of opinion. She will not change anything fundamental and will leave the cornerstones - PTV at the weekend and sport - in place. The TV director had also noticed that "Al dente", "GesundheitSprechstunde" and "Konsum.tv" were among the programs that gave SF 2 the highest ratings - apart from sport - and helped to push up the average SF 2 market share. It had also agreed to do without its own business magazine.
"But we are not blind: a rather younger audience on SF 2
doesn't necessarily fit in with PTV's programming," says Deutsch. And he does not deny that children's programs in the surrounding area will make PTV programs appear even older. At least for some Ringier TV programs, "we will therefore review the concepts," says Deutsch. However, as viewing behavior is different at weekends than during the week anyway, the SF-2 rejuvenation is not too much of a problem for PTV.
But wouldn't it make more sense to move information-heavy PTV programs such as those of the NZZ or Cash to SF 1 as part of the repositioning of the two SF chains? This is currently not possible for licensing reasons, says Deutsch. PTV will remain fixed on SF 2, but he will seek talks with SF DRS to resolve detailed issues due to the realignment. "It is quite possible that we will come up with a completely different cooperation model. But if this were to be the case, it would be a matter for the PTV Board of Directors and would certainly not be something for the short term."
New on SF 1: The cooking program "Al dente" will in future only be a commissioned production for PTV.
Markus Knöpfli
According to Deutsch, PTV does not seem to have a problem with the non-existence in the strategy paper. At any rate, PTV was "pleased" to note that Deltenre sees the PTV license as a contribution to diversity of opinion. She will not change anything fundamental and will leave the cornerstones - PTV at the weekend and sport - in place. The TV director had also noticed that "Al dente", "GesundheitSprechstunde" and "Konsum.tv" were among the programs that gave SF 2 the highest ratings - apart from sport - and helped to push up the average SF 2 market share. It had also agreed to do without its own business magazine.
"But we are not blind: a rather younger audience on SF 2
doesn't necessarily fit in with PTV's programming," says Deutsch. And he does not deny that children's programs in the surrounding area will make PTV programs appear even older. At least for some Ringier TV programs, "we will therefore review the concepts," says Deutsch. However, as viewing behavior is different at weekends than during the week anyway, the SF-2 rejuvenation is not too much of a problem for PTV.
But wouldn't it make more sense to move information-heavy PTV programs such as those of the NZZ or Cash to SF 1 as part of the repositioning of the two SF chains? This is currently not possible for licensing reasons, says Deutsch. PTV will remain fixed on SF 2, but he will seek talks with SF DRS to resolve detailed issues due to the realignment. "It is quite possible that we will come up with a completely different cooperation model. But if this were to be the case, it would be a matter for the PTV Board of Directors and would certainly not be something for the short term."
New on SF 1: The cooking program "Al dente" will in future only be a commissioned production for PTV.
Markus Knöpfli
