Recession guide

Doing more with less - who doesn't have to do that in these tough, nasty times, and the relevant "how to" literature is booming accordingly. This low-budget primer, however, impresses with its consistent theory and plausible practical examples. And the modest layout of the volume seems only logical for this topic.> How to advertise successfully on a tight budget. Instruments, strategies and examples by Michael Böhm. Cornelsen Verlag, Berlin 2004.
216 pages, Fr. 42.20.