Science for users

In the latest volume of the Focus library, ten renowned authors summarize the current state of media research in print, radio and online in a readable style. The highlight is a bilingual essay by Erwin Ephron, the father of "Recency Planning", on the (few) important scientific media principles.> Focus Yearbook 2004 edited by Wolfgang J. Koschnick. Focus-Magazin Verlag, Munich 2004. 240 pages, Fr. 48.50.