Wirz communicates for Persil
Detergent Henkel Switzerland relies on Wirz to strengthen its marketing communication for the Persil brand.
Laundry detergent Henkel Switzerland is relying on Wirz to strengthen its marketing communications for the Persil brand, with the launch of Persil Sensitive as the first project. The close cooperation between the direct marketers at Wirz Brugger Lüthi and the media specialists at Wirz Corporate promises an efficient use of resources, says Marketing Manager Irina Jerman, explaining the choice of agency.
