Ruf Lanz is looking for people with the public transport gene for the VBZ
The agency Ruf Lanz has developed a commercial for VBZ designed to help the company recruit new employees.
Zurich's public transport company is looking for 200 new employees every year, including 100 new bus and streetcar drivers alone. Ruf Lanz has developed a commercial for this purpose that dramatizes the VBZ message. It shows that VBZ is not just looking for any old people. They are looking for people who have the public transport gene in them from an early age.
The commercial is part of a new VBZ personnel marketing campaign that will be implemented step by step over the next few months.
> To the spot
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Jörg Buckmann (Head of Human Resources Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (AD), Markus Ruf (text), Kristina Burch (consulting). Production: Manifesto Film, Zurich. Producer: Daniela Berther. Animation: Noé Marti. Music: Roman Camenzind.
The commercial is part of a new VBZ personnel marketing campaign that will be implemented step by step over the next few months.
> To the spot
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Jörg Buckmann (Head of Human Resources Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (AD), Markus Ruf (text), Kristina Burch (consulting). Production: Manifesto Film, Zurich. Producer: Daniela Berther. Animation: Noé Marti. Music: Roman Camenzind.
