Simply different normal

Sexuality The Lucerne youth group Whynot wants to encourage young gays and lesbians to come out. Although tolerance towards gays and lesbians has increased, same-sex relationships are by no means accepted everywhere. As coming out is an important step, those responsible at Whynot have chosen it as this year's campaign theme. The Lucerne youth group is a contact point for 16 to 25-year-old homosexuals who are looking to share their experiences with like-minded people. As in the past, the Zurich agency Publicis provided Whynot with creative support and designed five poster subjects. These portray young gays and lesbians who, like turtles, stretch their extremities out of their protective shells or torsos to express their feelings.
Five years ago, Publicis even recruited Swiss ex-misses for Whynot appearances - at that time, the Lucerne youth group was still aimed exclusively at gays.
Protective armor: Coming out is a delicate matter.
Simone Keller