PubliGroupe wants radio, Weko wants information
Marketing Agency With the acquisition of Cinecom, the marketing agency for Kino and Sat 1, PubliGroupe has taken a major step into the field of electronic media.
Marketer With the takeover of the cinema and Sat 1 marketer Cinecom, PubliGroupe has taken a major step into the field of electronic media.marketer With the takeover of the cinema and Sat 1 marketer Cinecom, PubliGroupe has taken a major step into the field of electronic media. But it will not stop there: Now that it has marketing expertise for cinema and TV in-house, radio is still missing, PubliGroupe CEO Hans-Peter Rohner told the magazine Klartext. "So radio marketing would be a logical step." Meanwhile, the Cinecom takeover and the intensified cooperation with NZZ are being scrutinized by the Competition Commission (ComCo).
