Sunrise switches completely to Advico
Telecom Sunrise has entrusted Advico Young & Rubicam (AY&R) with its entire marketing communications starting in early 2005. AY&R has been responsible for the business customer segment since January 2003.
Telecom Sunrise has entrusted Advico Young & Rubicam (AY&R) with its entire marketing communications as of the beginning of 2005. AY&R has been responsible for business customers since January 2003, while Wirz Werbung has been in charge of the telecom group's private customer account since 2001. This collaboration will be dissolved at the end of the year. Wirz is thus losing one of its largest customers. The consolidation is intended to facilitate cross-segment marketing communication.
