Euro RSCG brings resilience to the hair
Personal Care The new «Never Ending Shine» shampoo gives hair long-lasting shine, according to the manufacturer, En Vogue. The campaign should be just as spectacular, the team at Euro RSCG decided.
Body care The new shampoo "Never ending shine" gives hair lasting shine, according to manufacturer En Vogue. The campaign should therefore be no less splendid, said Euro RSCG, and promptly tried it out on what is currently probably the most lackluster politician. The result is as striking as the advertising subject: George W. Bush with a halo. That he will outshine the long shadows of 9/11 with his lighthouse hairstyle at the Republican Party convention is beyond question. "Other 'colleagues' with image problems, whom the shampoo helps to shine in unexpected ways, are to follow," promises Euro-CD Jürg Aemmer.
