TV advertising to gain 2 percent market share

TV The Swiss TV advertising market is expected to grow to almost CHF 600 million by 2006, with the share of the total advertising pie rising from 10.4% (2003) to 12.3%, according to the experts at Delphinarium. Under this name, the media consultancy Publicom regularly publishes surveys among a panel of experts from the media, advertising, communications science and corporate communications. Special forms of advertising such as sponsorship, narrow casting, split-screen advertising and product placement are said to be gaining in importance. More detailed results can be found at www.delphinarium.ch.