Don't buy the message in a bag

Promotional placemats have been around for a long time, and their advertising effect seems undisputed, but the international company ELAG ast GmbH claims to have discovered an enhancement in the napkin bag - "there is hardly a better time than the waiting time between ordering and service to attract the guest's attention," say the bag makers. As a practical and labor-saving service utensil, it is an unobtrusive advertising tool which, as its use in Italy and France shows, has attracted a great deal of attention. Now it is also being launched in Switzerland, where it is being given to restaurants free of charge. The costs of the product are covered by advertising and sponsorship.