Please do not shoot

Transportation: A popular theme in Ruf Lanz’s advertising campaign for Zurich Public Transportation is imagery that promotes the transit options available at events in the city of Zurich.

Transport A popular part of Ruf Lanz's advertising campaign for Zurich's public transport company is the use of images to promote the transport service at events in Zurich, the latest of which is for the Knabenschiessen and shows how close VBZ brings passengers to the action. So close that only one hand with a white flag remains visible in the driver's cab: the well-known request not to shoot. The small print then recommends not spending the money until the Knabenschiessen.

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