Metzgerlehner promotes wheat germ essence

Food With its core product Viogerm, the company Multiforsa in Steinhausen ZG is targeting both industry and consumers: the natural essence made from cold-pressed wheat germ is added to numerous foods, but can also be consumed directly as a source of folic acid. Viogerm is marketed nationally and internationally. Metzgerlehner Worldwide Partners is now responsible for the brand's communication budget. The Erlenbach-based agency came out on top in a competitive presentation. The first work will be seen in late fall 2004.