MA Comis receives online planning tool

Media planning A web-based media planning tool has been added to the MA Comis internet usage study: the "Online Planner" was developed by Wemf in collaboration with the advertising agency Publimedia Webadvertising (PWA) and is available exclusively at www.webadvertising.ch. Based on weekly reach (NpW), 135 websites in German-speaking Switzerland can be included in the planning.