Y&R loses Milka
In 1971, creative professionals at Young & Rubicam (Y&R) in Frankfurt came up with the idea of painting a cow purple for their client, Milka.
Markom In 1971, creatives from Young & Rubicam (Y&R) in Frankfurt came up with the idea of coloring a cow purple for the client Milka.33 years after the start of the success story, the agency has to cede the account. Milka parent company Kraft Foods consolidates all confectionery brands with Ogilvy & Mather, which, like Y&R, belongs to the WPP holding company. The Toblerone brand is also affected, although Y&R London was the lead agency.
