Bern shows its claws with Contexta
City Marketing Whether it’s the «Stade de Suisse,» the new Paul Klee Museum, or the Einstein Year, Bern is on the verge of dispelling its image as a «sluggish» city with these ambitious projects.
Location marketing Whether it's the "Stade de Suisse", the new Paul Klee Museum or the Einstein Year: Bern is on the verge of disproving the image of a "sluggish" city with ambitious projects. four agencies were commissioned to develop an "umbrella brand for Bern" so that the capital city and its surroundings can be marketed accordingly. The pitch was won by the Bern agency Contexta. Their word/image brand is intended to give the region a dynamic, contemporary character and create historical references. The claim "Bern does it" echoes an inscription from Bern Cathedral, and the logo shows the first two letters of "Bern" as a gripping bear's paw.
