Kia is committed to Swiss tennis

Sponsorship The South Korean car manufacturer Kia Motors is supporting Swiss tennis by taking over the patronage of the interclub championships, which will now be called the Kia Challenge, for three years from 2005. Kia will also become the "Official Car" of the Swiss Tennis Association. Kia's involvement in Switzerland's biggest tennis event rounds off its international commitment as sponsor of the Davis Cup and main sponsor of the Australian Open.