Word jokes and language courses

Education "Knåppe Låppe is mucho sexy": this is how it might sound to try to compliment a Swedish woman on her miniskirt without knowing the language, as Krieg, Schlupp, Springer & Jacoby are now using such exotic word creations to draw attention to AKAD Language+Culture's fall courses. Under the banner "17 languages to learn properly", radio and TV commercials as well as posters and advertisements show what happens if you don't know a language. Launched at the end of September, the campaign is said to have already triggered a boom in "exotic" languages such as Chinese, Swedish and Arabic.