Smuggling operation

Soft drinks The Granador fruit juice brand has undergone a makeover. First, the "No. 1" product line was renamed "100% fruit juice" and given a new design, and then Jung von Matt/Limmat was commissioned to find a way to make the drink memorable for retailers. This was done using an unusual method. Granador made a bet with Swiss retailers: "Bet that Granador 100% fruit juice will be on the shelves by the end of the year." To this end, passers-by were encouraged to smuggle the fruit juice into the stores - and they did. With a lot of self-irony, the agency and Granador finally provided evidence of the winning bet in the form of a film, which was distributed to retailers following the campaign.