Pasta Premium relies on Matter & Partner

Food The Zurich-based advertising agency Matter & Partner has won the entire account of Pasta Premium, a pasta company that owns the Swiss quality brands Ami, Bschüssig, La Chinoise, Trattoria and Ernst-Teigwaren. It was created in mid-2004 through a management buyout from the pasta division of the Hero food group. Pasta Premium now wants to establish itself more firmly in the Swiss market. The results of Matter & Partner's strategic and conceptual work will be on display from spring 2005.