The Hypo-Clou of Clus

Banks For the current mortgage promotion of Graubündner Kantonalbank (GKB), the Chur-based advertising agency Clus is making potential new customers a literally clean offer: anyone who finances their own home with GKB will receive CHF 1,000 as a welcome gift for the final cleaning of their old home. With this unconventional idea and the striking implementation on various advertising media, the Graubünden bankers are not only demonstrating their expertise in business, but also in customer concerns.