Creative media woman
As the new publishing director of Bilanz, Sandra Geiger wants to appeal to more women and readers over 30.
As the new publishing director of Bilanz, Sandra Geiger wants to appeal to more women and readers over 30.
"Since I started working on Bilanz, I've found more and more good stories that I also discuss with my colleagues," says Sandra Geiger. Examples of such business news in the women's section include the Rolex story in Bilanz and successful articles about Google and Swarovski. "It covers a topic in an interesting way that the women's magazines have obviously missed out on. "Not just a women's topic, but one that female employees have generally been quicker to think about than men, is also what motivated Sandra Geiger to switch from SonntagsZeitung to Jean Frey Verlag. When Bilanz and Weltwoche became vacant again after Uli Rubner's departure, Geiger saw a tempting opportunity and suggested to Filippo Leutenegger that the responsibilities be split. "By managing just one product, I can also reduce my workload and still be fully committed. This gives me a better quality of life."
Bilanz is a product that Geiger "really likes". At the business magazine, she is also meeting people again with whom she has worked well in the past. René Lüchinger was also editor-in-chief at Facts when Geiger was responsible for the reader market at the launch of the news magazine. At Bilanz, Geiger and Lüchinger have now agreed that it is "better for subscribers to no longer receive a thick telephone directory every month, but a magazine of a convenient size every 14 days". Seven specials that were published last year have fallen victim to the more regular rhythm.
With the reduced frequency, the magazine will naturally also have more opportunities for broader campaigns in the advertising market. Sandra Geiger has "created a clean and coherent price concept" and, in addition to the advertising prices, has also adjusted the subscription prices and the newsstand price downwards.
By "younger and more women", Geiger is referring to the target segment of over 30s, where Bilanz has already created a new "Business under 40" series together with the young chamber of commerce to showcase successful business models of promising start-ups.
In the reader area, it is currently looking for meaningful collaborations, such as those already in place with the Hirslanden Clinic. The balance sheet is displayed in all patient rooms there.
"Under no circumstances" does she want to abolish the listening balance. "There is a passionate fan community." However, the CD will continue to appear on a monthly basis, with long-lasting contributions from two issues of Bilanz. "A good tool for reaching a trend-conscious readership." The e-balance sheet is also to be introduced. "A must for a business magazine whose audience is regularly abroad". And a new partner and sponsor for the Bilanz Business Talk has been found in Credit Suisse.
A thankfully broad spectrum for a passionate media woman. Sandra Geiger started out as a PR consultant after completing business school. She was still working in corporate PR under Marc Frey at Edenstrasse. On the agency side, she later set up a PR branch in Zurich for Bern-based Contexta and worked briefly at Publicis before moving to Zurich to set up Facts and SonntagsZeitung.
has returned to the publishing business. Diplomas as a publishing and PR specialist
She has been married for two and a half years and has completed a management course at Columbia University in New York.
Sandra Geiger spent around six months traveling through South America. It was probably during this period that her healthy ideas about time management and quality of life matured. Sandra Geiger enjoys artistic welding, market-fresh cooking, relaxing painting and creative handicrafts. One of her lifelong dreams would be to publish a book of fiction one day.
Publishing director Sandra Geiger is certain that the fortnightly publication will give Bilanz more opportunities in the advertising market.
Andreas Panzeri
"Since I started working on Bilanz, I've found more and more good stories that I also discuss with my colleagues," says Sandra Geiger. Examples of such business news in the women's section include the Rolex story in Bilanz and successful articles about Google and Swarovski. "It covers a topic in an interesting way that the women's magazines have obviously missed out on. "Not just a women's topic, but one that female employees have generally been quicker to think about than men, is also what motivated Sandra Geiger to switch from SonntagsZeitung to Jean Frey Verlag. When Bilanz and Weltwoche became vacant again after Uli Rubner's departure, Geiger saw a tempting opportunity and suggested to Filippo Leutenegger that the responsibilities be split. "By managing just one product, I can also reduce my workload and still be fully committed. This gives me a better quality of life."
Bilanz is a product that Geiger "really likes". At the business magazine, she is also meeting people again with whom she has worked well in the past. René Lüchinger was also editor-in-chief at Facts when Geiger was responsible for the reader market at the launch of the news magazine. At Bilanz, Geiger and Lüchinger have now agreed that it is "better for subscribers to no longer receive a thick telephone directory every month, but a magazine of a convenient size every 14 days". Seven specials that were published last year have fallen victim to the more regular rhythm.
With the reduced frequency, the magazine will naturally also have more opportunities for broader campaigns in the advertising market. Sandra Geiger has "created a clean and coherent price concept" and, in addition to the advertising prices, has also adjusted the subscription prices and the newsstand price downwards.
By "younger and more women", Geiger is referring to the target segment of over 30s, where Bilanz has already created a new "Business under 40" series together with the young chamber of commerce to showcase successful business models of promising start-ups.
In the reader area, it is currently looking for meaningful collaborations, such as those already in place with the Hirslanden Clinic. The balance sheet is displayed in all patient rooms there.
"Under no circumstances" does she want to abolish the listening balance. "There is a passionate fan community." However, the CD will continue to appear on a monthly basis, with long-lasting contributions from two issues of Bilanz. "A good tool for reaching a trend-conscious readership." The e-balance sheet is also to be introduced. "A must for a business magazine whose audience is regularly abroad". And a new partner and sponsor for the Bilanz Business Talk has been found in Credit Suisse.
A thankfully broad spectrum for a passionate media woman. Sandra Geiger started out as a PR consultant after completing business school. She was still working in corporate PR under Marc Frey at Edenstrasse. On the agency side, she later set up a PR branch in Zurich for Bern-based Contexta and worked briefly at Publicis before moving to Zurich to set up Facts and SonntagsZeitung.
has returned to the publishing business. Diplomas as a publishing and PR specialist
She has been married for two and a half years and has completed a management course at Columbia University in New York.
Sandra Geiger spent around six months traveling through South America. It was probably during this period that her healthy ideas about time management and quality of life matured. Sandra Geiger enjoys artistic welding, market-fresh cooking, relaxing painting and creative handicrafts. One of her lifelong dreams would be to publish a book of fiction one day.
Publishing director Sandra Geiger is certain that the fortnightly publication will give Bilanz more opportunities in the advertising market.
Andreas Panzeri
