The next box is sure to come
Gambling: Contexta wants to refill the Swiss Lotto jackpot. Others want to empty it.
Gambling Contexta wants to fill the jackpot again for Swiss Lotto. Last weekend showed that you can win an incredible amount of money with Swiss Lotto. 12.6 million Swiss francs was won by a person with knowledge of the numbers because he or she left the correct fields on the lottery ticket blank. Now, however, the jackpot is empty again. But this low tide in the lucky piggy bank should not last long. There are more lottery millionaires than you might imagine. Last year, for example, 29 lottery players won millions. Since the introduction of the number lottery in Switzerland in 1970, a total of 389 million prizes have been paid out. Lamborghini in a multipack
The Bern-based advertising agency Contexta is using this convincing accumulation of luck for its current campaign and has realized two television commercials with the slogan "Swiss Lotto. Nobody makes more millionaires".
In the two new commercials "Lamborghini" and "Yacht", the fact that there are more and more lottery millionaires in Switzerland is communicated in the usual humorous and exaggerated way. For example, there are suddenly a conspicuous number of yellow Lamborghinis driving around on Swiss roads. And the uniquely luxurious offshore boat is suddenly no longer so unique - even if the realistic chance is still only 1:8145000 that you can buy one from your lottery winnings.
The new TV commercials produced by Wirz + Fraefel are perfectly timed and were first aired last Monday - the first working day as a multimillionaire tipster with the magic numbers 8, 15, 36, 21, 6, 22.
More millions, more millionaires: the hunt for fortune continues.
Andreas Panzeri
The Bern-based advertising agency Contexta is using this convincing accumulation of luck for its current campaign and has realized two television commercials with the slogan "Swiss Lotto. Nobody makes more millionaires".
In the two new commercials "Lamborghini" and "Yacht", the fact that there are more and more lottery millionaires in Switzerland is communicated in the usual humorous and exaggerated way. For example, there are suddenly a conspicuous number of yellow Lamborghinis driving around on Swiss roads. And the uniquely luxurious offshore boat is suddenly no longer so unique - even if the realistic chance is still only 1:8145000 that you can buy one from your lottery winnings.
The new TV commercials produced by Wirz + Fraefel are perfectly timed and were first aired last Monday - the first working day as a multimillionaire tipster with the magic numbers 8, 15, 36, 21, 6, 22.
More millions, more millionaires: the hunt for fortune continues.
Andreas Panzeri
