MediaShow
In the Berner Zeitung, which has been including *Das Magazin* as a supplement again since the beginning of the year, Editor-in-Chief Res Strehle describes its strengths: «During the week, reading time is becoming increasingly scarce, which means that daily newspapers no longer publish complex stories—
Editor-in-chief Res Strehle describes the strengths of Das Magazin in the Berner Zeitung, which has been adding the magazine to its pages again since the beginning of the year: "Reading time is becoming increasingly scarce during the week, which means that daily newspapers are no longer publishing complex stories. At the weekend, people have a bit more breathing space - and definitely want to read. Our market research has shown that a strong cover story is read by up to three quarters of all readers. (...) We are also supported by a phenomenon that sociologist Kurt Imhof calls lemming behavior. Although there is free competition for opinions among newspapers, the thrusts are becoming increasingly similar. One medium writes after the other. This opens up a wide field for us."
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The Münchner Weltblatt jokingly says "Television was yesterday" and portrays the first television series for cell phones:
"An episode lasts just over a minute, the screen is barely eight centimeters big and for Twentieth Century Fox and Verizon it is the TV format of the future: '24 Conspiracy' is the title of a series that has just been completed by the creator of the real-time show '24'.
The little sister of the award-winning anti-terror series has already been launched in England and the USA and can be received on mobile devices. (...) Each of the 24 mini-episodes can be downloaded to your cell phone individually or as a subscription. The episode price is one dollar, the entire season costs 19.99 dollars. (...) In Germany, the series in bonsai format will be available in summer at the earliest."
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In the Swiss media magazine, SDA Director Bernard Reist complains about the shrinking solidarity among Swiss publishers:
"The German-language basic service makes a profit, but the services in the Latin languages make an annual loss of over three million francs. These deficits are ultimately covered by the publishers in German-speaking Switzerland. I can understand them wondering why they should cross-subsidize Edipresse or Corriere del Ticino. I don't agree with them, but we will have to look for new models. One possible solution would be to make the publishers in French-speaking Switzerland pay a little more in future."
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The Münchner Weltblatt jokingly says "Television was yesterday" and portrays the first television series for cell phones:
"An episode lasts just over a minute, the screen is barely eight centimeters big and for Twentieth Century Fox and Verizon it is the TV format of the future: '24 Conspiracy' is the title of a series that has just been completed by the creator of the real-time show '24'.
The little sister of the award-winning anti-terror series has already been launched in England and the USA and can be received on mobile devices. (...) Each of the 24 mini-episodes can be downloaded to your cell phone individually or as a subscription. The episode price is one dollar, the entire season costs 19.99 dollars. (...) In Germany, the series in bonsai format will be available in summer at the earliest."
...
In the Swiss media magazine, SDA Director Bernard Reist complains about the shrinking solidarity among Swiss publishers:
"The German-language basic service makes a profit, but the services in the Latin languages make an annual loss of over three million francs. These deficits are ultimately covered by the publishers in German-speaking Switzerland. I can understand them wondering why they should cross-subsidize Edipresse or Corriere del Ticino. I don't agree with them, but we will have to look for new models. One possible solution would be to make the publishers in French-speaking Switzerland pay a little more in future."
