Schneider Berthoud promotes TCS Center

Campaign The Basel section of the Touring Club Switzerland (TCS) has entrusted Schneider Berthoud with the communications mandate for the Füllinsdorf Technical Center, and the Basel-based advertising agency came out on top in a competitive presentation. A communication campaign is to increase the frequency of the center and make its services better known. The TCS Center Füllinsdorf includes a car wash with an attached interior cleaning service, a filling station (also for trucks and natural gas vehicles), a test lane, a bistro and a 365-day store with fresh products. Posters, advertisements, direct marketing measures and radio spots are used.