Intel relies on Interpublic worldwide
IT chipmaker Intel has selected Interpublic to handle its global marketing communications.
IT chip manufacturer Intel has selected Interpublic for its global marketing communications.The advertising holding company was awarded the contract following a selection process that also involved WPP and Omnicom. The previous supervisor Havas (Euro RSCG) decided not to participate. Within Interpublic, McCann Worldgroup will take the lead. The mandate includes brand management and advertising, media planning and buying, and online marketing. The creative lead agency will be McCann Erickson in New York. Universal McCann is responsible for media, and customer relationship network MRM Partners and Internet agency R/GA are also involved. The budget is estimated at $300 million.
