Sponsoring: SSF and Panini join forces
The Swiss sports television network SSF and Panini are entering into a partnership in the area of TV sponsorship. The manufacturer of soccer sticker albums will serve as the presenting sponsor for the network’s coverage of the World Cup.
The starting signal is given on Thursday - one day before the publication of the new World Cup collector's booklet. In the "Destination South Africa" series, the participating teams will be presented in the run-up to the 2010 World Cup in South Africa. According to Ezio Bassi, Managing Director of Panini Switzerland, the series offers an excellent platform for presenting the booklet to a target group with an affinity for sport. In the magazine show "Sportwoche", booklets and pictures will also be raffled off, as Philip Michel, Head of Program Planning at SSF, told Werbewoche. Further campaigns are also planned, for example for the football talk show "Kick it!".
