Pretty boy on a trial apprenticeship
It is well known that striking scents settle deep in our subconscious.
Lingerie fragrances are known to lodge themselves deep in our subconscious - so deep that we don't even superficially remember our first encounter with them. Only when we smell it again does it click. But this ad doesn't click. Because you can't find out more about the history of the "snuffy" beau at www.lejaby.com, nor is it clear why his memory scent should boost sales of this lingerie. What is provoked here is the desire to switch on the washing machine and pour in enough Omo, Persil and whatever else they are called. The main thing is that it smells fresh as a flower afterwards. (ck)
