The overcrowding
Design The wide range of image and text processing makes designers indifferent.
Design The wide range of image and text processing makes designers indifferent.Very many good types have a lot to do with type on a daily basis - but they don't seem to care about the typefaces (and their history) they work with, nor do they care about their optimum effect when using them. Nor do they care whether the blocks of text they move back and forth in their layout program will be sufficiently legible on paper or on the web.clarity in typography is the first commandment in any type design. Whether in a brochure, in a book, on a poster or in a magazine: The designers are not the main thing. They are the puppeteers who make the typefaces and type blocks dance. But designers have to be in the background, acting as a director of the typeface and not pushing themselves forward. Designers do not work for themselves, not even for their current understanding of design. They work solely for the recipient, the reader, the consumer of the printed matter: For all those who receive the message that they are supposed to understand and who then in the end, if everything comes together correctly, may also perceive the conveyed message as beautiful, valuable or even "just" informative.
Today we have a wide range of possibilities in image and text editing. To a certain extent, we are the sorcerer's apprentices of the electronic age. However, the simpler something seems to be, the more we have to be careful that our own simplicity doesn't peek out of every document. But precisely because everything seems so simple, many desktop designers make it particularly easy for themselves: not only are they faster than the "old" typesetters and graphic designers, they are also more superficial, indifferent and confused.
We have more clutter today than in the past: cramped, overcrowded and chaotic. Overcrowding in everything: pictures that are too colorful, too large, one inside the other, on top of each other, overly colorful, little white - and some black for reading. Every artist knows that the color of the printing medium, the material, has an effect first; white comes first, then the drawing, the line, the writing, and only then comes the decoration, the picture and the color.
What we urgently need is respect for the legibility of a text. But what is legible? What I like to look at when I read it, what flows easily and beautifully into my eyes.
Otto Dörries
Today we have a wide range of possibilities in image and text editing. To a certain extent, we are the sorcerer's apprentices of the electronic age. However, the simpler something seems to be, the more we have to be careful that our own simplicity doesn't peek out of every document. But precisely because everything seems so simple, many desktop designers make it particularly easy for themselves: not only are they faster than the "old" typesetters and graphic designers, they are also more superficial, indifferent and confused.
We have more clutter today than in the past: cramped, overcrowded and chaotic. Overcrowding in everything: pictures that are too colorful, too large, one inside the other, on top of each other, overly colorful, little white - and some black for reading. Every artist knows that the color of the printing medium, the material, has an effect first; white comes first, then the drawing, the line, the writing, and only then comes the decoration, the picture and the color.
What we urgently need is respect for the legibility of a text. But what is legible? What I like to look at when I read it, what flows easily and beautifully into my eyes.
Otto Dörries
