Wemf: Mach Radar 2010-1 published
Wemf AG für Werbemedienforschung published the Mach Radar 2010-1 study on Tuesday. This study combines psychographic criteria with consumption and media data.
The study provides marketing experts, agencies and publishers with information on the positioning of products, brands, services, purchasing channels and print media. Mach Radar also enables target group analysis: in addition to education, income, professional status and consumer behavior, the values of consumers are also recorded. In terms of methodology, the study is based on data from Mach Basic and Mach Consumer. It is published every six months, in spring and fall.
