Presse TV: New broadcasting slots bring more viewers
In 2009, the programs aired by the publisher-owned television station Presse TV attracted more viewers than in the previous year. The increase is due, in part, to the rescheduling of various programs to SF1 and SF zwei.
Under the new RTVA, Swiss television was given the opportunity to use the first channel in cooperation with private providers for program planning from 2009. Previously, private windows were not permitted on SF 1. In addition, the programs of SF 1 and SF 2 were coordinated for specific target groups. In other words, it was avoided that formats aimed at the same target audience were shown on both channels at the same time.
The strategy seems to be working: For example, since the program "Gesundheit Sprechstunde" was moved from SF zwei to SF1, ratings have risen by 22 percent to 225,000. "NZZ Format" increased by over 40 percent to 106,000 viewers after the reprogramming.
The strategy seems to be working: For example, since the program "Gesundheit Sprechstunde" was moved from SF zwei to SF1, ratings have risen by 22 percent to 225,000. "NZZ Format" increased by over 40 percent to 106,000 viewers after the reprogramming.
Data incomplete
These figures do not include viewers who use internet applications such as Zattoo, Wilmaa or other internet-based TV providers. Downloads via iTunes have also not been taken into account. However, it will be necessary to include these viewer figures in the surveys in future, the joint venture announced in a press release on Tuesday. The statisticians at Publica Data are currently working on the corresponding models.
The Presse TV program comprises a total of ten shows, four of which are from Ringier, three from NZZ, one from Basler Zeitung, one from Axel Springer Switzerland and one from the independent producer dctp with Alexander Kluge.
