Advico tops the list of TV commercial evergreens

Awards As part of the "40 years of television advertising in Switzerland" anniversary, SRG marketer Publisuisse and the Art Directors Club Switzerland (ADC) have identified the highlights of Swiss TV commercials. A jury chaired by Hansjörg Zürcher awarded the ADC Evergreen to eight commercials. Three of them were created by Advico Young & Rubicam: "Luxusdampfer" for Migros (1993), "Fussballspieler" for Milch (1994) and "Die Fliege" for Hakle (1996). The oldest award-winning commercial is "Wohlgefühl" for Valser Wasser, which Gisler & Gisler created in 1980. The other evergreens: "Business Women" by GGK Basel for Crest condoms (1995), "Rasta" by Wirz for Pulmex (1997), "Autoradio" by Honegger von Matt for Panasonic (1998) and "Garage" by Publicis Farner Aebi Strebel for Die Mobiliar (1999). The spots were selected from the 172 gold and silver winners of the ADC judging from 1976 to 1999.