Stick on cars, print on paper
Event At the Visual Days, Antalis and other exhibitors showed, among other things, how a wide variety of advertising materials are produced.
Event At the Visual Days, Antalis and other exhibitors showed, among other things, how a wide variety of advertising materials are produced Contemporary production methods and a wide range of printing materials were on display at the Visual Days 2005 in the industrial setting of the former Gugelmann textile factory in Roggwil. The trade fair, initiated by Antalis and organized together with partners, attracts a large number of production specialists every year. The specialist presentations are an important element of the Visual Days. The range of topics covered a wide spectrum: Developments in the paper environment or in digital printing were just as much the subject of the presentations as the latest product trends and application techniques for films or the topicality of screen printing. The specialist presentations were very well attended, says Karin Locher, Project Manager at Antalis. An average of 30 listeners were registered. ContrastsAt the NexPress stand, the Kodak NexPress 2100 provided a live demonstration of the "state of the art" of digital printing. With this digital printing system, it was learned, new paper types can be processed that were previously not possible in digital printing or only possible with increased effort - for example, by pretreating the substrate. The sheets of the give-away calendar printed live on site were printed on 13 different papers from the Antalis range.
The new image personalization software presented by AWZ was also interesting. This allows image elements integrated into a photo to be used variably for personalization. For example, a name can be composed or written using small stones or clouds in the sky. The technology opens up new ways of addressing customers individually and opens up new design possibilities for mailings.
A particularly popular demonstration object was the lithographic press, which was used to produce lithographs by hand.
Car wrapping The complete wrapping of vehicles with the help of special films also attracted many spectators. At the Avery and 3M stands, the large areas were applied to the car with meticulous precision using a felt squeegee and adhesive glove. At the Avery stand, visitors were told that it costs just half as much to completely re-wrap a vehicle with film as it does to repaint it.
Service providers from the large format printing sector and manufacturers of sun protection films for advertising were also present at the Visual Days. The embroidery machines on show also exerted a great fascination. The sewing machines embroider their designs in large format at breathtaking speed on any type of fabric such as T-shirts, baseball caps and other give-aways.
The young talent competition for apprentices held at the Visual Days is worthy of praise, with impressive work being submitted again this year. Some of the works show great talent. School classes from the graphic design trade also came to these exhibits time and again to admire the work of their colleagues - or to comment critically on it. The fact that this area could perhaps be placed more at the center of the exhibition next time was actually the only criticism voiced by the young visitors. Incidentally, the first three places in the apprentice competition will be announced in around two weeks' time.
Mixed reactionsPositive feedback was received from the majority of exhibitors. The partners were rather unsatisfied, as neither product demos nor other presentations were shown. Jürg Pletscher, Managing Director at Antalis, thinks that the Visual Days will be a clear winner with even more presentations. He also has an expanded evening program in mind for next year.
One of the attractions of the Visual Days was the lithographic press.
The new image personalization software presented by AWZ was also interesting. This allows image elements integrated into a photo to be used variably for personalization. For example, a name can be composed or written using small stones or clouds in the sky. The technology opens up new ways of addressing customers individually and opens up new design possibilities for mailings.
A particularly popular demonstration object was the lithographic press, which was used to produce lithographs by hand.
Car wrapping The complete wrapping of vehicles with the help of special films also attracted many spectators. At the Avery and 3M stands, the large areas were applied to the car with meticulous precision using a felt squeegee and adhesive glove. At the Avery stand, visitors were told that it costs just half as much to completely re-wrap a vehicle with film as it does to repaint it.
Service providers from the large format printing sector and manufacturers of sun protection films for advertising were also present at the Visual Days. The embroidery machines on show also exerted a great fascination. The sewing machines embroider their designs in large format at breathtaking speed on any type of fabric such as T-shirts, baseball caps and other give-aways.
The young talent competition for apprentices held at the Visual Days is worthy of praise, with impressive work being submitted again this year. Some of the works show great talent. School classes from the graphic design trade also came to these exhibits time and again to admire the work of their colleagues - or to comment critically on it. The fact that this area could perhaps be placed more at the center of the exhibition next time was actually the only criticism voiced by the young visitors. Incidentally, the first three places in the apprentice competition will be announced in around two weeks' time.
Mixed reactionsPositive feedback was received from the majority of exhibitors. The partners were rather unsatisfied, as neither product demos nor other presentations were shown. Jürg Pletscher, Managing Director at Antalis, thinks that the Visual Days will be a clear winner with even more presentations. He also has an expanded evening program in mind for next year.
One of the attractions of the Visual Days was the lithographic press.
Jürgen Franck
