Let off steam

Shoe fashion The sales curves undoubtedly prove Mario Moretti Polegato right. The founder of the Geox shoe brand seems to be winning the battle against a world soaked in foot perspiration with his membrane-covered shoes, and his well-ventilated trip to the stock exchange has given him additional confirmation of this. After all, Signor Polegato's prayerfully repeated demand for a fragrant world is worth more than a tenth of his turnover. And what are the creatives' thanks? Ads that portray the product as a hero, or more precisely: as the savior of our planet, which stinks to high heaven. The depiction of the clouds of sweat emerging from the footwear seems questionable. After all, they remind us of pressurized steam ironing systems that conjure up perfect shirts and cut ironing time in half. If this is Hansdampf Polegato's next business idea, the Laura Star manufacturers are guaranteed to get cold feet.
(la)