The urge to fall off

Noteworthy: According to psychiatrists' estimates, 20 percent of young women are affected by anorexia. The trend is on the rise. The percentage is likely to be similarly high in print media.

Media 20 percent of young women are affected by anorexia, according to estimates by psychiatrists. And the trend is rising. The percentage is likely to be similarly high for print media, and it is certain that Hörzu, which is no longer so young, is also suffering from excessive weight loss, i.e. loss of circulation. That's why uncompromising is the order of the day there. What the programmer and his advertisers mean by this is first-class in its profundity, and it is not only in the choice of TV magazine that consumers are encouraged to be consistent. Hörzu also recommends pragmatism in matters of the heart - love is only appropriate these days if it is of the same sex. Even when it comes to the complexion, half measures are out: death-doomed, instead of just morbidly ailing, that's chic.
While half the world is watching the calculated taboo-breaking of the collective
pop scene has long since been digested and excreted, Hörzu seems to have allowed for a certain time delay for the weaker-hearted segments. They must have feared that the snogging and eating-disordered lesbian couple would make them lose their hearing and sight. Even if we are neither moralists nor gerontologists, we can understand this caution. However, the message of the ad remains a mystery to us.
(la)

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