Stocks bring more cash

Wirtschaftsmedien Stocks, the Swiss investor magazine, is a read that not only promises profit, but has been proven to deliver it. Stocks is known for its reliable stock market tips, for example: In July 2003, the magazine presented its readers with stocks with a price potential of 100 percent. The result after 18 months: 87 percent profit. Impressed by these figures, the Stocks team at Matter & Partner set to work to create a campaign that would do justice to Stocks' performance. The result is an idea that dramatizes the unexpected increase in capital. The agency created various subjects with small ads that had to be redesigned into double and 1/1 pages at short notice because the advertising budget suddenly multiplied. The simple but effective subjects can now be seen in business-relevant titles such as Bilanz, HandelsZeitung, Finanz und Wirtschaft and NZZ. Further surprising Stocks subjects are already being planned.