Viva throws the competition into the mud

Event It's that time of year again: the cycling season is just around the corner. It's high time to celebrate this with a proper event, which is why the best sports address in St. Moritz, Viva Sportiva, has launched the first Engadin bike throwing event. The event gives burly men and women the chance to prove that they are real athletes and have more than just juice in their calves. The competitor who throws the bike the furthest will win a brand new Viva Sportiva bike. For the promotion of this event, which has almost become a tradition, Publicis has recalled the poster art of our grandfathers. In a slightly "hodlerized form", a strapping lad holds up a Viva Sportiva bike for a throw. The typography is also reminiscent of that beautiful era. Posters and postcards invite the whole of the Engadin to a test of strength on the Via Rosatsch in
St. Moritz-Bad.